

Or maybe Hyper Arcade? Or maybe Hyper Hardcore. So if on Steam “casual” is a bad word maybe we change that. They are background noise mind occupiers. They are casual because you can just idly play them while in line at the grocery store or binge watching Netflix shows. The hyper comes from the fact that they are SOOOOO simplified and don’t require tutorialization. The Steam audience likes more hardcore games. Hyper Casual type games don’t do well on Steam because they are typically 1 button click or simple swipe inputs. In this sub genre there are super simplistic games that are churned out, burn hot, and then go out of fashion. But they are kind of like mobile Hyper Casual games. I don’t think there is a title for games in this genre yet.

Vampire Survivors didn’t even reach 10 reviews within the first month. The developer only has 1000 Twitter followers didn’t even send a tweet on the game’s launch day ( This was the last one before launch) When it launched it probably had about 90 wishlists. The Steam “coming soon” page was up for just over 2 weeks (the minimum requirement by Valve). The case studyīack in Decema little game was released named Vampire Survivor. In this article I want to argue that dipping your toe in (but not fully committing to) the super-discounted and fast-action genre of games could be worth tens of thousands of dollars or even millions. With that movement upwards it has created an opportunity for very fun and addicting but very low cost bargain games. In fact in the last 5 years there has never been as high a percentage of games costing $10 – $40 as in 2021. In this 2021 report more games are releasing in the $5 to $20 range. For years games have been moving up in quality and value.

I think there is a real hole in the Steam Marketplace for a different type of game that I found with Vampire Survivors.
